Purpose-driven employer branding background

The purpose-driven employer branding guide

Transform your talent attraction strategy

Download our guide to learn how to work more purposefully with your employer branding and gain more traction, featuring insights by forward-thinking companies Lyko, OBOS, and Capgemini.

How do you shape a purpose-driven employer brand?

A new generation of talent is driving dramatic change in the recruitment industry. This generation seeks something deeper than attractive salaries or enticing perks – a sense of purpose and alignment with the values of their employer.

As a result, purpose-driven employer branding needs to be a top priority if you want to succeed with your talent acquisition strategies.

So how can organisations effectively integrate their purpose into their employer brand? And how can they use HR technology to create a personalised and meaningful candidate experience?

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What to expect:

In this report, we explore innovative ways to enhance the candidate experience through purpose-driven employer branding. With real-life examples from industry leaders, this is your guide to transforming employer branding.