Rekrytera smartare

We live and work in a world where technology and other disruptive global forces are driving a dramatic transition, which brings new challenges and opportunities for recruiters. CEOs admit that the existing skills gap keeps them awake at nights, while research from Inclusionary Leadership Group shows that the talent shortage is expected to increase further and hit 23 million by 2020 (PwC, 2019). If you still feel unsure about the importance of recruitment in this market, keep reading.

People’s opinions spread like wildfire in a matter of seconds and experiences, whether a customer’s or a candidate’s, are most likely what are being discussed. Poor encounters with your employer brand are not only unappreciated, they are also conversation starters on Twitter or a reason for getting reviewed online. The point is, these experiences matter and can either be used as an approach to help your brand glow or, in the worst case, ruin you.

HR is currently going through a prodigious transformation where there’s no alternative but to be ahead of the game. To remain relevant, your strategies need to be aligned with how people in this world behave today, but in a fast-paced world where everything is constantly changing, it can be quite a challenge. Even so, it is important to find the time to incorporate employer branding into your recruiting strategy and to keep all your noise out to the world eye-catching and highly interesting for eventual job seekers.