Transforming Candidate Experience: 4 Strategies for Purpose-Driven Employer Branding

In today's competitive recruitment landscape, ping-pong tables and free breakfasts alone aren't enough to impress top talent.

Candidates seek a genuine connection with a company's values, and need to be able to envision themselves as part of the team. Purpose goes beyond shaping company culture — it's a vital factor in effective pre-joining communication.

In this webinar, we’ll explore practical strategies to infuse purpose into your employer brand and tailor communication to attract specific talent profiles throughout the candidate journey.

Join us as we listen to employer branding experts Benjamin Kesler, Dorotea Gawek, and Karin Bergström share their valuable insights and best practices for building a powerful and authentic employer brand. 

What you will learn

• How to seamlessly integrate your organization's purpose into your brand
• How to leverage HR-tech to optimize candidate engagement
• How to establish trust and fostering deep engagement at every stage of the candidate journey
• How to measure the impact of purpose-driven employer branding on business outcomes