Social Recruiting - Everything you need to know

Sofia Lindman Talent acquisition Recruitment marketing

Social recruiting may not be dominating headlines, but it remains essential in the modern job market. As the recruitment landscape continues to evolve, it presents new opportunities for both job seekers and employers. Despite fluctuations in the job market, companies like Northvolt, Sogeti, and Schibsted are still actively hiring, with over 300 open positions among them. A strong employer brand is crucial, as research shows that up to 67% of candidates are more likely to apply if a company actively manages its image.

In today's digital age, maintaining a robust employer brand is more critical than ever, as virtual interactions are often the primary way companies engage with potential candidates. Additionally, as organizations undergo shifts and workforce adjustments, a fresh pool of talent is constantly emerging and ready for new opportunities.

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What is social recruiting?

Social recruiting is the practice of using social media platforms and online communities to source, attract, and hire top talent for open positions within a company. It has become an increasingly popular method of recruitment in recent years, as more and more job seekers and employers turn to social media for networking and job searching. By leveraging the power of social media, organizations can tap into a vast pool of potential candidates, improve their employer brand, and streamline the hiring process.

How does social recruiting work?

Social recruiting works by utilizing various social media platforms, such as LinkedIn, Facebook, and Twitter, to post job openings, engage with potential candidates, and showcase the company culture. The process often involves creating and sharing content that highlights the benefits of working for the organization, as well as actively participating in online discussions, groups, and forums related to the industry or job roles. Companies can also use paid advertising options to target specific demographics and increase the visibility of their job postings.

Three important parameters in mind before embarking on your social recruiting journey:

1. Increased social media usage presents opportunities for engagement

As people increasingly rely on digital platforms for entertainment and social interaction, social media usage has experienced significant growth. In fact, media consumption habits have increased by 60%, according to a study by Nielsen Media Company. This presents a golden opportunity for companies to enhance brand awareness, engage with potential candidates, and build relationships.

2. A dynamic labor market calls for innovative approaches

The ever-changing job market leads to an increasing number of people exploring work opportunities on social media. As the labor market shifts, talented individuals may become available due to financial constraints rather than performance issues. Leverage your online presence to connect with these candidates. Social recruiting campaigns enable you to reach a wide array of active and passive candidates in a cost-effective manner while building awareness of your employer brand. Typically, 70% of job seekers use social media for job hunting, and this trend is only expected to grow.

3. Prioritize your employer brand and adapt to current needs

Developing a strong employer brand is more important than ever, but it may require a shift in strategy. During times of uncertainty, people gravitate toward stability and security. Although job changes may be less frequent, many individuals are still contemplating their career paths and next steps. When creating social recruiting campaigns, be mindful of your brand's messaging, and consider the current climate and candidate expectations. Focus on sensitivity and transparency, rather than striving for an idealized image. Share how your company has adapted to recent challenges, describe the current work environment, and provide insight into your employees' daily experiences. Emphasizing transparency has never been more crucial

Creative 'We're Hiring' Social Post Examples

Our best tips for social recruiting:

At Jobylon, we have extensive experience in advertising job ads on social media, and here are some of our best tips for successful social recruiting:

  1. Optimize your company's social media profiles to showcase your employer brand and company culture.
  2. Use relevant hashtags and keywords in your job postings to increase visibility and reach.
  3. Share employee testimonials, behind-the-scenes content, and success stories to give candidates an inside look at your organization.
  4. Monitor and analyze the performance of your social recruiting efforts, and adjust your strategy as needed to maximize results.

If you want to know more about how leading employers work with social media job postings and how to distribute them easily from Jobylon’s recruiting software, feel free to to reach out to us for a product tour. We would be happy to help!


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Sofia Lindman

I'm Sofia! A peanut butter brownie lover, +4 years traveling digital nomad, and the Content & Brand Marketing manager at Jobylon. With an underlying passion to elevate from the industrial age thinking, I love to inspire companies to create a modern, more autonomous workspace that resonates with the future workforce and create a new narrivate around what it means to work.

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