Your career page is a window into your company, shining a spotlight on your identity as an employer and available job opportunities. But a career page is more than a mere description; it's a digital storyboard that communicates your company's values, culture, and purpose. This helps potential candidates get a better idea of what it would be like to work for your company.
In today's competitive job market, the impact of your career page is bigger than you might think. According to statistics, 67% of candidates visit a company’s career pages before applying for a job, and 68% of millennials visit the company’s website specifically to evaluate their brand. So, how do you create an outstanding career page that attracts the right candidates? In this article, we’ll guide you through four important elements that make a great career page, and five examples of companies to be inspired by.
Important elements that make a great career page
Just like any first impression, it's about genuinely showcasing your best qualities without overselling. Using employee testimonials, stories, or videos becomes pivotal in portraying the real experiences and atmosphere within the organisation. Authenticity truly stands out when potential candidates can see themselves as part of the team.
However, it's not just about creating great content. Managing numerous job postings and a high volume of applicants often leaves little time for making updates. That’s where an ATS can help you out. In addition to needing compelling content, leveraging tools like an ATS helps you streamline background tasks, automates processes, and offers templates for job ads—reducing unnecessary administrative burdens for recruiters.
Let’s walk through four elements that make a great career page:
Career page design
Think of your career page as an ambassador of your brand. Make sure to be consistent with brand colours, fonts, and visual style to ensure a recognisable experience for potential candidates. This cohesive visual identity creates familiarity and strengthens brand recognition.
It’s also important to prioritise user experience. A career page that’s easy to navigate as well as an efficient application process are vital to avoid candidate drop-offs. Make information easily scrollable and presented in simple formats. Integrating graphics and visual elements is a great way to streamline the page and make it more enjoyable to navigate as a visitor.
Career page template
What if you could just sit back, relax and let someone else do the manual work for you? Well, that’s where an ATS comes in handy. Use job posting templates to easily input the information you want on the career page. These templates are pre-designed and can be tailored for different brands, functions, or roles–fully customizable to match your brand identity.
For recruiters with limited time or experience in crafting job ads, an ATS like Jobylon offers a solution. By answering role-specific questions, the ATS generates an ad in just one minute. This eliminates the need to start an ad from scratch, saving time and ensuring consistent brand and structure across all recruitment activities when working with other recruiters.
Career page automation
Managing career page updates, job postings, and candidate communication can overwhelm any recruiter. With an ATS, you can automate job postings across multiple platforms, including job boards, social media, and your company's career page. Similarly, for the career page content, an ATS streamlines updates such as job descriptions, company info, and testimonials.
Automation extends to candidate communication too. You can automatically send status updates, interview invites, and rejection notifications to enhance efficiency and candidate experience.
Career page content
Compelling and clear content that communicates your company brand and story is everything. Your messaging should focus on painting a vivid picture of what your company is all about. Perks like free breakfast or flexible working are great, but don't overlook the opportunity to showcase your values and mission. It's about illustrating what you stand for and your purpose, beyond just the surface-level perks.
You can, for example, achieve this by sharing engaging video elements or authentic employee stories, offering a genuine and unbiased view of what it's like to be part of your company.
How do you get started? Here are some starting points to get you going:
- Clearly define the type of candidate you're seeking
- Share authentic employee stories to illustrate the real company experience
- Promote your employee value proposition (EVP) and company culture
- Highlight core values that define your organisation
- Ensure your content aligns with your brand's tone and communication style
- Use videos to add a dynamic touch to your message
Our 5 best examples of company career pages
Curious how these four elements work together in reality? We've chosen five inspirational career pages for you to get inspired by. Let's jump in and discover what makes these pages stand out.
1. Bonava
Bonava's career page highlights the company's journey in a captivating way and provides engaging insights into the vibrant atmosphere at Bonava. The page cleverly weaves employee testimonials and quotes alongside showcased customer projects. It’s topped off with a beautiful company video that captures their culture in a minute.
Highlights from their career page:
- Company video that encapsulates Bonava's vibrant culture in just a minute
- Employee testimonials that authentically represent their experiences
- Showcasing customer projects, revealing behind-the-scenes insights into what they’ve been working on
2. LYKO
LYKO has cracked the code by blending an approachable tone that feels like a genuine conversation rather than a corporate brand. Paired with visually captivating elements, like engaging company milestones presented in numbers as well as sharing their company story, it’s easy to get a sense of LYKO as an employer. Plus, they're upfront about the recruitment process, building trust with candidates.
Highlights from their career page:
- Clear and unique tone of voice that makes you feel like you’re talking to a person more than a brand
- Interesting company facts showcased in a visually appealing way
- Transparent recruitment process, which establishes trust with candidates
3. Zimpler
It’s easy to understand what Zimpler is all about. Their mission statement, guiding principles, and values, which form the cornerstone of their culture, paint a clear picture of what Zimpler stands for. The page is seamlessly aligned with brand guidelines and offers easy navigation and presents their identity in a visually captivating way.
Highlights from Zimpler:
- Clearly defined core identity (mission, values, and principles) on their career page, offering a clear insight into Zimpler's culture
- User-friendly interface for seamless navigation
- Stunning visual elements that harmonise with their brand
4. Tele2
On Tele2's career page, you're immediately greeted with the company's purpose, setting the tone for what they stand for. They transparently highlight their commitment to gender diversity through visuals, emphasising their efforts towards a more inclusive workforce. Additionally, they feature employees' stories through high-quality short video clips, providing an engaging glimpse into their experiences.
Highlights from Tele2:
- A clear, upfront company purpose at the start of their career page, diving straight into their core values
- Engaging video testimonials from employees, offering firsthand insights into what it’s like working at Tele2
- Transparent commitment to gender diversity, showcasing their dedication to inclusivity
5. Jobylon
At Jobylon, our career page is our pride. With captivating company videos and team testimonials, we highlight our mission: to provide HR and hiring managers with the expertise and tech to make hiring their competitive advantage, while having fun along the way. Experience our vibe through quick pop-up videos where employees give you a warm hello. We also are transparent about our recruitment process, because we believe in building trust and giving candidates a sneak peek into what lies ahead if they choose to apply.
Highlights from Jobylon:
- Abundance of videos, from employee testimonials to a company movie, giving a vibrant glimpse into our happiness culture
- Spotlight on our mission, values, and perks to give you a clear picture of what we stand for
- Transparent presentation of our recruitment process, ensuring openness and clarity
Summary
Creating a winning career page is all about finding the right mix of eye-catching design and compelling content. To attract and keep top-notch talent, it's essential to genuinely showcase your company and clearly communicate the benefits it offers to potential candidates. It goes beyond listing job openings – organisations should craft a compelling narrative that vividly portrays their culture and values. In a competitive talent market, a captivating and authentic career page can be the game-changer that sets you apart.
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